MOUNT VERNON — In today’s modern world of technology, businesses must stay ahead of the game. Justin Bryant of Think Design Studio offers a business the chance to do just that, by distinguishing itself from the competition.

Bryant, principal and owner of Think Design Studio and a gradute of Mount Vernon High School, attended the Columbus College of Art & Design. Graduating with a major in Industrial design, he worked for several months as a freelance designer. In May 2006, he decided to establish his own business as a graphic artist, designer and creator.

Away from corporate restraints, Bryant used the freedom of owning his own business to allow his creativity to flow.

“The reason why I love what I do is because of the variety. If I were to work for a design firm, I would be designing Web sites all day and that’s it. But with what I offer with branding, I help clients create a logo for business cards, brochures and print material,” he said.

In addition, Think Design offers graphic designing for Web sites, posters and promotional booklets, as well as packaging for retail and signage for store fronts.

“I do a range of things that keep it fresh and exciting,” he said. “There are a lot of ways to help people. ... If you know how to design, then it’s all about using the principles of color and proportion type. So it doesn’t really matter whether it’s a shopping bag or if it’s a Web site; it’s all about applying it to the medium the client is targeting.”

Think Design creates brands for a diverse group of clients, ranging from small businesses to mass corporations. Clients include Bath & Body Works, Title First Agency, Salon Lofts, White Barn Candle Co., Crabtree & Evelyn, among others. Bryant has worked with local businesses such as Dr. Alan A. Newman, a chiropractic and nutrient specialist, and the Knox County Career Center.

“Every business needs a brand and every business has a brand. Some people realize it and some people don’t. But those who do realize it, help to inform consumers, clients and patients about their brand,” said Bryant. “You want your materials [i.e. brand] to portray who you are, so whether you like it or not, your Web site, your business cards portray who you are in a certain light.”

Being a business owner himself, Bryant said he understands the need for affordability and serviceability, so he offers a range of marketing tools.

“Most [designers] specialize in one thing ... but with us, customers can get all the services without paying an arm and a leg,” he said. “Design and brand provide a great value to businesses because it is a separating factor from the competition. Better branding is essential. If you can clearly convey what is unique about your business, you can convey what separates you from the rest.”

He also sees the value in applying an artistic touch to each design so that each brand is unique, yet memorable.

“What we help businesses do is organize information in such a way that it’s accessible to their clients so they are not overloaded with information,” Bryant said.

Each business is unique and requires a unique branding solution that is consistent, concise and considerate of the business product, Bryant explained.

“There are templates out there, but we believe that custom solutions are most effective to promote your business,” he said.

For more information on Think Design Studio visit www.thinkdesignstudio.net or call 326-6342.