MOUNT VERNON — According to an informal survey conducted by the News, the recent holiday shopping season was kind to most of the area merchants.
Mike McClain of Herald’s Appliance and Electronics said, “We did pretty well. We sold a lot of televisions.” Sales throughout the year were decent, McClain added. “We worked at it with a lot of promoting,” he said.
“We were pretty happy with Santa,” said Tish Cassells, assistant manager at Peebles. “Sales were good. We had so many different promotions going on for Christmas this year, but they paid off.”
Cassells said the extended gift department, with items not usually carried by the store like projectors and flashlights, did very well this year.
“We had a great Christmas,” said manager Jennifer Whitten. “The community was very good to us.”
Jean Wyatt, owner of the Weather Vane in Gambier, said they had a very good season as well.
“The weather cooperated,” she said. “It was better than last year when it turned to freezing ice and snow the day after Thanksgiving and never let off for six months. Sales were good this year. People loved my merchandise and I had a lot of wonderful compliments. People were buying for themselves, too.”
Speaking on condition of anonymity, a person at the local JCPenney store said sales were about as expected. The hottest items were fine jewelry, sweaters and men’s pajama bottoms.
Nicole Jordan’s Children’s Clothing Boutique had a real good season, said owner Heidi Hulse. “The community has been very supportive,” she said. “We were busy from Black Friday on. We were even very busy the week after Christmas. Our hottest items were, of course, Christmas outfits, along with dresses, leggings, crocheted hats and large flowers for girls’ hair. We had a lot of new customers, too.”
Due to corporate policy at K-Mart and Walmart, The News was unable to find out how those companies did locally.
The county budget benefited from all the sales. Although exact figures for November and December are not yet available from the Department of Taxation, Knox County’s general fund received $4,051,384.38 in sales tax in 2011.